Digital Marketing

Digital Marketing

raining Session The promotion of products or brands via one or more forms of electronic media. Digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.

Course Modules:

Outsource Training, SEO (Search Engine Optimization), SMM (Social Media Marketing), EM (Email Marketing), SEM (Search Engine Marketing), Freelancing, Common Fields of Freelancing, Blogging, Google adsense, Affiliate marketing.

Class Scheduling :

Session 1 - Introduction and Basics

• Introductions & Course Overview
• Basic knowledge of freelancing
• History Of The Internet

Session 2 - Strategy & the Internet

• Understanding Strategy vs. Tactics
• Corporate vs. Online Strategy
• Building Your Online Strategy

Session 3 - Social Media, Conversations, Community & Content

• What is Social Media?
• RSS/XML Feeds, Tagging and Sharing
• Marketing Through Social Media: Blogs, Podcasts, Wikis, Video
• Social Networks, Online Communities & Virtual Worlds

Session 4 - E-mail Marketing & Getting To the Inbox

• E-mail Marketing Background & Strategies
• Building Lists & Permission
• Inbox Effectiveness: Deliverability, Testing & Tracking

Session 5 - Search: Getting Found Online

• The Importance & Power Of Search
• Search Engine Visibility
• Search Engine Marketing

Session 6 - E-Commerce & Applying the Online Marketing Toolkit

• Putting It All Together
• Testing and Optimization
• Understanding Metrics That Determine Success

Session 7: Class Assignment - Building an Online Marketing Plan

• Teams will present their plans to the class

Course Duration :

2 month. Classes are typically held 3 hours a day 4 days a week.